Gentle Retro 

‘Gentle Retro’ features the patterns from 70s knitwear to bring “a new era of dressing that still looks to the past, but through a lens that's better tapped into the future.”

 

The collection has been designed and screen printed in mind for GenZ consumers who wear feminine clothing, specifically those who follow the y2k trend and the trend of the cropped cardigans. The prints have been designed to be printed onto second hand clothing, tackling this idea of fast fashion through sustainability and buying second hand, with personal attributes being added to the prints through the sashiko stitching.